If you’re trying to establish your name as a professional photographer, creating the right website and choosing an appropriate domain name for your business is critical to your success.
Full disclosure: This article was sponsored by Identity Digital.
Building your brand as a photographer can be an overwhelming task. The identity you find yourself on will set the tone for your clients and their expectations of you and your work. Indeed, the brand will build the set of expectations, stories, memories and relationships that explain a customer’s decision to choose you over someone else. That’s why your work deserves a .photography domain.
The idea of branding your photography business may seem daunting since most people associate “branding” with big companies like Amazon, Apple, or Microsoft. This is an incorrect line of thinking because it’s extremely important for creatives to have a name that stands out to potential photography clients, and a custom .photography domain can help them do just that since it tells your visitors exactly what you do.
Reasons to use a .Photography domain
Brings clarity to your website and makes it more relevant to potential customers
Whether you are a beginner or a seasoned professional, once you decide to stand out from the crowd, the right domain name can help you attract customers to your business.
Wedding photographer Dani Brown says, “When my photography business became a full-time career, I knew I needed a better domain name. I had heard about Descriptive Domains at a seminar and purchased daniellebrown.photography from GoDaddy. My .photography domain helps me build my business brand and improve my SEO.”
Portrait and fine art photographer Ken Sandberg says, “The .photography domain matched my business name and gave me a shorter URL, so it was an easy choice for me. Not to mention that my email address email@example.com looks much more professional than firstname.lastname@example.org.
Tells the world what you do and reaffirms your commitment to the craft
The .photography domain takes the guesswork out of what you do and what services you offer. It provides instant recognition of your brand, services and skills offered. Sending someone a link to www.stevesweatpants.com may make people wonder who they are and what they do, but sending them to www.stevesweatpants.photography sends a pretty clear message.
Norwegian photographer Paul Edmundson says, “Recently I renamed my website using Squarespace and their amazing domain search tool suggested fjord.photography. We love it because it’s a visual brand that immediately says what we do and where we do it. We believe that people who search for our services are more likely to click, and we place this prominently in our online advertisements. »
Natalie Field, a photographer based in South Africa, says: “When I found out I could have nataliefield.photography, I knew I had to have it for our renowned website. People are always commenting on how appropriate it is to have a domain that specifies my services. My social media channels use the same format, so I have a consistent brand for my entire online presence. I think it helped with SEO. At the very least, when people see the domain name, there is no ambiguity about what they will find when they click on the link.
A .photography domain is easy to remember and harder to forget
Even though .photography domains have been around for several years, custom “targeted” websites are still fairly new to many people. Sending someone into this field will make a lasting impression of who you are and what your business is all about.
Dutch-based portrait photographer Hugo Onink says, “I started my photography business as a student and wanted to make sure my website and domain name looked professional. Lifeshots.photography was part of this strategy. I quickly realized that using a .photography was new to most people, so it became a conversation starter that made my domain name easy to remember. And it matches my Instagram handle, which helps my brand online.
Sol Basconcillo, a South Carolina-based wedding photographer, says, “Honestly, I found sol.photography by chance and it’s been one of the best things that’s happened to my business. It’s clear and concise. I often have quick conversations with people and share my URL. When I say sol.photography, people usually say “Wow, right?! It’s so easy to remember. I’m really glad I picked it.
Go to the next stage
By building your website on a .photography domain, you will join the ranks of many other professionals who have made their brand and business clear, including some of the world’s best photographers like Sean Tucker (UK), masters of photography (including Steve McCurry and Albert Watson) and Steven John Irby (SteveSweatPants). Not only will the .photography domain indicate your purpose of being for potential clients, it is also an SEO optimized domain that can be found quickly by anyone looking for a professional photographer.
Using a .photography domain will allow you to leverage both sides of the “dot” for search engines, giving you a leg up on the competition. Learn more at buildyour.photography
Full disclosure: This article was sponsored by Identity Digital. .Photography is part of the Identity Digital domain extension portfolio.
Picture credits: 123RF Header Illustrative Photo