What Makes a BeReal Post Popular?

With BeReal’s meteoric rise this year, photographers are wondering if there’s future potential in the app as a social media platform to promote their work.

In BeReal’s description on the Apple App Store in the United States, where it continues to dominate the top spot, the company proudly claims that its app “won’t make you famous” and “if you want to be an influencer, you can stay on TikTok and Instagram.

But that hasn’t stopped people from trying to establish an early presence on BeReal and going viral with their images on the photo-sharing app.

Of course, there have been big brands that immediately jumped on the BeReal bandwagon and have since become sensations on the platform. For instance, Chipotle joined BeReal in April and shared 100 promotional codesfor a free entry which were all consumed in less than 30 minutes.

But it is still difficult to assess which BeReal posts have become the most shared photos on the platform. A user’s number of friends is never revealed on the app. And the only visible sign of popularity is if someone’s BeReal post has multiple RealMoji reactions.

However, it is becoming clearer which posts have become very popular on BeReal and gained viral status when browsing social media in general.

As PetaPixel reported last month, as Instagram strayed further and further from its roots as a photo-sharing app, Gen Z found a new space to post their favorite images — and it’s Tik Tok.

One of the biggest photo trends on TikTok currently sees users sharing their most popular BeReals on the app and host Realmoji reactions to it.

According to TikTok, a surefire way to make a BeReal shareable is to have a celebrity featured in that user’s daily photos, whether that means getting the app notification while watching Kendrick Lamar perform at a crowded show or at the front row at a Justin Bieber concert. .

There is also a popular trend of asking an unassuming stranger to take a BeReal photo on behalf of the user, and the person’s face is captured by the dual camera.

@jilmerfawn @bereal hi. Shoutout kendrick lamar #findyourgrace ♬ Money Trees – Kendrick Lamar

But, the real appeal of BeReal to users is the premise that they can only post one photo within two minutes at a random time each day and it’s unclear when this random prompt from the app will be .

According to TikTok, some of the most popular BeReals are born out of users receiving this notification at an upsetting or embarrassing moment that day and authentically sharing that experience in a photo.

A photo of a woman who gets dumped by her boyfriend when her BeReal notification goes off has 3.6 million views on TikTok. Meanwhile, a user’s BeReal post about a family member’s coffin that was lowered into the ground during a funeral has over 11.4 million views.

@reesepatenaude bad timing?? 💀 #bereal #greenscreen ♬ original sound – Ian Asher

A TikTok user also shared her BeReal post at the exact moment she found out her house had burned down in a fire, a video that racked up 6.2 million views. Another viral video showing a user receiving her Bereal notification on a first date has been viewed 6.9 million times.

@thatlesbianthatfallsalot in all sincerity my gofundme is in my bio😭 #fyp #bereal #housefire ♬ I just came to say AY YO by Boxout – Boxout

Some of the other most shared BeReal posts on TikTok include simply getting a notification from the app just at the perfect photographic moment. For some users, it’s about getting a shot in an idyllic location or successfully doing the BeReal photography ‘sleight of hand’. The hack involves users throwing their phones in the air or jumping off the ground and having the front and back camera capture them twice.

@hudsonl888

Thanks @lilbibbs_ Most of the engagements I’ve had are real

♬ I just came to say AY YO by Boxout – Boxout

People also shared the most popular BeReal posts on Twitter and the formula is similar. A BeReal user Photo of their kitchen that caught fire has more than 732,000 likes on Twitter. Another one Photo of a surgeon who allegedly received his BeReal notification while performing an operation has 82,000 likes on the platform.

There is a Photo BeReal which features the Vice President, Kamala Harris, which has been widely shared online. A Photo taken by BeReal user TrinnyF at a Harry Styles concert was also voted by viewers as the “best” online.

A photo taken by a Penn State Nittany Lions football player as he apparently receives a BeReal notification just before during a game has also racked up thousands of likes on social media.

Some reviewers called BeReal’s concept boring, but judging by the viral posts, it’s the fact that it’s nearly impossible to create “Instagram-perfect” content every day that makes the app so appealing to users.

While the majority of BeReal posts may seem to highlight the mundanity of everyday life, the most viral posts are those rare, unfiltered photos that show the absurd and unusual things that can happen on a daily basis.

For BeReal users, it’s the power to share a single authentic photo at a different time each day.

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