In this article, we’ll dive into all things media kits and break down the difference between a media kit and a press kit. And since media kits offer a broad overview of your brand, great visuals are key. We will therefore see how to create a clear and aesthetic media kit.
What is a media kit?
A media kit is a brief overview of your brand that includes key information about what your business or content does, who it is for, and the type of partnership opportunities you are looking for.
Sometimes people use the term “media kit” to replace “press kit” or “PR kit”, but the latter two are a bit different. Materials used for PR kits are intended to help the media quickly and correctly disseminate information about your brand in relation to a specific event. Press kits tend to be more persistent, while press kits are tied to a specific event, often with urgent information. Often used interchangeably, both types of kits are used by journalists to help them share your brand news.
Why are media kits important?
A media kit shows the success of your brand or content. By presenting information about reach and engagement as well as basic facts about you or your business, a media kit shows how you interact with your audience.
Beyond the press, you can also share media kits with marketers, potential business partners, and investors. They help paint a picture of your brand, its history, reach, influence, and audience. Ultimately, media kits are a great way to build brand awareness, and if a journalist writes about you after reading your kit, that can help with sales.
What is a media kit used for?
Whether you are a social media influencer looking to partner with brands or a brand looking to partner with influencers (or anyone in between), a media kit is useful for defining the types of collaborations you seek, the services you offer and the general public you work with.
How is a media kit different from an online press kit or newsroom?
While a media kit gives viewers an overview of your brand, an online newsroom gives them a very detailed look at specific events, releases, etc. Although different, these two media tools are both part of a comprehensive approach to media relations.
A online newsroom contains all your latest press releases. Think of it as your own private news channel, where you control the “broadcast”. If you have an online newsroom, include a link to it in your media kit so viewers can follow along and learn about the latest news from your brand. You can also include a link to your media kit in your online newsroom.
How to distribute a media kit?
It’s no surprise that in the digital age, this document is a high quality digital file. Consider saving it as a PDF so it displays correctly on various devices.
Below, we’ll show you how to create a one-page PDF that will display well on a wide variety of screens and be easy to share.
What should a media kit contain?
Whether you do B2C or B2B marketing, a media kit should typically include some of the following. Think of it as a one-stop-shop for everything you’d want a potential partner or media outlet to know about you during a press campaign.
Add social media credentials, your email address, phone number, company website, LinkedIn ID, and any other relevant information someone might need to contact you as part of partnership. Consider this a digital version of your visit card.
This can take the form of an “About” or similar section that gives viewers a brief overview of your brand, company history, new products or services.
If you’re an influencer or agency creating a social media kit, be sure to include audience demographics, number of followers or followers, and average engagement rates across social media platforms. social media, as well as any other relevant measures.
Describe the type of partnerships you are looking for and the services you can offer.
It can be a headshot, your logoor even a stock photo that sums up your brand vibe.
If you’ve worked on partnerships with other brands, bloggers, or influencers in the past, you can include a short case study or testimonial on how it went. This gives potential clients and partners insight into your work and the ROI of your collaboration.
An eye-catching design:
Keep the viewer’s eye moving from one end of the page to the other with simple graphics. Choose a design theme that represents your brand well. If you have already established Branding then use those elements in your media kit design.
How to create a media kit with Picsart:
Now that you know what a media kit is, it’s time to start designing your own. Here’s how to create eye-catching designs both on Picsart Web Editor and in the app.
If modification on the Web:
1) Open the Picsart web editor and start a new project. On the left toolbar, select Modelsthen click on the All models drop-down menu and select media kits. Here you can browse our media kit examples.
2) Once you’ve selected a media kit template that you like, it’s time to edit it to reflect your branding. Simply double click on any element in the right layers toolbar to start editing. Here we changed the background to a colorful gradient.
3) Replace all stock photos with those of you or your company logo. Click on Pictures in the menu on the left of the screen. Then click on My pictures at the top of the searchable library that appears. Choose the photo of yourself or your logo that you want to use and drag it onto the canvas, just above the photo you want to replace. Picsart will size your image correctly in this space.
4) Customize the rest of the design further by changing the font, adding stickers, etc. On the right side of your screen, you’ll see thumbnails of all the graphics and text boxes in your media kit. You can change the settings for many of these items. For example, if you want to change the font of a given text box, start by clicking on that text box (either on the right on the canvas or in the panel to its right). Next, click on the font icon in the toolbox above your canvas, which will bring up our menu of different fonts and sizes.
Pro Tip: If you want to remove an item, you can do so by clicking the three dots in the upper left corner of the thumbnail and selecting To delete in the menu that appears.
5) When you are happy with your media kit template design, click Export in the upper right corner of the screen. We recommend exporting to PDF so your social media kit is easy to share and looks great on a variety of screens.
If modification on mobile:
1) Open the Picsart app and tap the plus (+) button at the bottom of your screen to start a new edit. Scroll to Backgrounds and press See everything to select a fun background for your media kit design.
2) Press Tools in the bottom toolbar and select Culture to size your one-page media kit to the right dimensions.
3) Now it’s time to add your creations. Use the Text, Stickers, and Add a picture tool to add custom elements to your design.
4) When finished, press Followingso Save to save your final edit to your phone. Remember to select PDF when prompted about the file format.
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