How to Use Social Media Promotion to Boost Your Business

A winning social media marketing strategy can help you build your brand, increase awareness and increase sales, but it won’t happen overnight. You need to leverage the right platforms, get noticed with great content, and connect with your audience to boost your business.

So what are you waiting for? Here’s how to promote your business on social media to stand out in an endless sea of ​​status updates, news and marketing promotions.

Why is social media promotion important?

importance of social networks

The number of social media users worldwide increased by 13.2% between 2020 and 2021, an increase of 490 million people. More and more people are using social media, making it a great tool for increasing visibility, reaching new customers, and building trust in your brand.

Social media helps you reach potential customers where they already are: LinkedIn, Twitter, Facebook, Instagram, TikTok… you name it. And for most people, social media is a major source of product information. Believe it or not, 44% of people regularly search for brands on social media and 67% expect brands to have a presence on social media.

Benefits of social media promotion and how to apply them

You probably already have a Facebook page or an Instagram account for your business, but are you making the most of it? Using social media to promote your business is easier than it sounds, but you’ll need to treat your accounts as more than just an extension of your products.

Here are some reasons why you should use social media to promote your business and how to apply social media marketing ideas to boost your business.

1. Develop brand awareness

brand awareness

Are you trying to sell more products? Reach new customers? Promote your brand? Social media promotion can be your secret weapon to building brand awareness.

Why? It’s simple: social media offers unparalleled reach. And since social media is so visual, you’ll have countless opportunities to build your brand and get noticed with remarkable content.

Social media drives brand awareness by generating engagement. When your followers like, comment or share your content, their followers will see this engagement, extending the reach of your brand. The best part? Better brand awareness = better results in all your other marketing campaigns.

Here are some social media marketing ideas to make your brand stand out:

  • Get noticed with engaging content – That might mean posting videos of your latest project, partnering with influencers for product reviews, or sharing user-generated content (UGC).
  • Make your brand memorable – Your brand needs a personality. Your voice can be funny, upbeat, intelligent, or anything else that you think will be consistent with your philosophy and purpose.
  • Get creative with video – What’s the best way to keep your audience from scrolling? Video. Facebook’s algorithm favors video content and increased engagement can improve your brand recognition.

2. Increase conversions

increase conversions

It goes without saying, but promoting your products on social media is one of the easiest ways to increase conversions. Every social media post, whether it’s an image, text, or video, is an opportunity to reach new leads and move leads further down your sales funnel.

Here’s how to promote on social media to start selling more products.

  • Host Live Videos – Launch a Facebook Live or Instagram Live broadcast to make special announcements about new product launches, answer real-time questions from your customers, or share exciting company news.
  • Link to your website in your bio – Leverage your bio section real estate by linking to your website. Tip: Don’t forget to optimize your website for mobile.
  • Sell ​​directly on social networks – Create a seamless shopping experience by setting up the Shop section of Facebook or Instagram Shopping. Instead of being redirected to your website, your followers can click on products you’ve shared in posts, learn more, and checkout without ever leaving the app.

3. Build brand loyalty

Brand Loyalty

Your customers want to know more about your business. In fact, according to McKinsey, customers value brand authenticity more than anything else. They look beyond your products to see what your brand is all about.

This is where social media can be your MVP. Let’s face it: your customers don’t want 50 messages about your last sale. They want to know your company values, your commitment to sustainability and how you treat your employees. Social media is the perfect way to communicate your values ​​and show customers what you stand for.

Here’s how to keep it real with our favorite social media marketing tips.

  • Present your corporate culture – Your prospects want an authentic view of your business, so why not give them a behind-the-scenes look? Try live streaming on a quiet day at the office to showcase your corporate culture.
  • Share employee stories – Employee testimonials are not only a great brand loyalty tool, but they can also boost your recruiting efforts. Celebrate your employees, share their stories, and post employee testimonials to shine a light on your company’s commitment to its employees.
  • Share relevant content – Are you committed to sustainability and inclusiveness? Share relevant content to send the right message to your audience. Most marketers recommend the 70/30 rule, where 70% of your posts provide information and value, while 30% is self-promotion.

4. Cultivate customer relationships

Customer relationship

You want to create a community with your customers, a place where they feel connected, informed and valued. By engaging with your audience on social media, you’ll foster lasting relationships while creating a space for people to discuss your brand.

With the right social media promotion techniques, you can reach thousands of new followers, while building a sense of community around your brand. Here’s how:

  • Building Meaningful Relationships – Your number 1 priority should be relationships, not sales. Be sure to take the time to reply to comments, answer questions, and share the UGC.
  • Host gifts – Want to grow your audience and give back to your community? Host a giveaway to show your audience how much you appreciate their support.
  • Encourage comments – Ask questions on your Instagram stories, create Twitter polls, or start a conversation on Facebook to encourage comments. Your customers will appreciate the opportunity to share their feedback. As a bonus, you can put these comments into action to provide a better customer experience.

5. Keep an eye on the competition

keep an eye on the competition

When you keep tabs on your competitors’ social media strategy, you can see what’s working and what’s not working for them. Then you can figure out what you should and shouldn’t do in terms of your own social media marketing strategy.

Of course, you shouldn’t just copy what your competitors are doing. Your brand is unique, and even if you sell similar products, you won’t always target the same audience as your competitors.

Instead of copying their strategy, use their social media promotion examples as inspiration. This way, you can be sure that your strategy differentiates your brand from the competition.

Here’s how to keep tabs on the competition so you can improve your strategy:

  • Determine who your competitors are – Facebook Audience and Twitter Analytics can provide information about other brands followed by your audience.
  • See what platforms they use – Most businesses link their social media accounts in the header or footer of their website. Once you find their accounts, pay attention to their engagement, follower count, and post frequency to see how your strategy stacks up.
  • Look what they post – Are your competitors playing it safe with old-school text messages? Do they go viral with video content? Take note of what they post and what types of posts generate the best engagement.

How can Picsart help you along the way?

Your customers are already looking for you on social networks. All you have to do is engage them with amazing content. Trust us, it’s not as hard as it looks.

With Picsart, it’s easy to design eye-catching social media content that sets your brand apart. Here’s how photo editing tools can take your social media promotion to the next level.

Showcase your brand with a polished profile picture

Your social media presence starts with your profile picture. Use Profile Picture Maker to bring your brand to life with ready-to-use templates, fun stickers, bold backgrounds, and more.

Infuse creativity into your publications

With Social Media Post Maker, you can stay up to date with the latest trends with great graphics and creative designs for every platform. Whether you’re looking for minimalist designs or eye-catching images, Social Media Post Maker can help you captivate your audience and keep them from scrolling.

Boost engagement with one-of-a-kind Instagram Stories

Don’t feel like designing graphics from scratch? Save time with Instagram Story Maker. With customizable templates for Instagram Stories, you choose the perfect fonts and color palettes to fit your brand.

Create at the speed of culture

Picsart is a complete ecosystem of free content, powerful tools, and creator inspiration. With one billion downloads and over 150 million monthly active creators, Picsart is the largest creative platform in the world. Picsart has collaborated with great artists and brands like BLACKPINK, the Jonas Brothers, Lizzo, Sanrio: Hello Kitty, I am a Voter, Bebe Rexha, Maroon 5, One Direction, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and shiny backgrounds. Unleash your creativity and go gold for premium benefits!

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