How to Sell on Instagram: 5 Easy Steps & Tips

Enter Instagram shopping. It’s the tool you need to tell your brand story, showcase your products to the world, and create a seamless shopping experience for your audience, all from the palm of your hand.

How? Instagram’s unique shopping experience helps creators connect with new customers by tagging products, linking to landing pages, and building an online store. And if you already run an e-commerce store, you can easily sync your existing platform with your Instagram catalog to create an immersive storefront within the app.

If you haven’t tapped into Instagram’s massive audience to market your business, now is the time to start. Here’s how to sell on Instagram, from creating shoppable Instagram posts to editing standout product photos.

What is Instagram Shopping?

instagram shopping

In a nutshell, Instagram Shopping makes it easy for users to shop on Instagram. Even though it’s a relatively new feature, countless e-commerce businesses are harnessing the power of Instagram Shopping, and for good reason.

With Instagram Shopping, businesses and creators can tag products in their posts to create a seamless shopping experience, all without distracting consumers from the Instagram app. By creating an immersive Instagram storefront, business owners can sell products, build brand awareness, and connect influencers and brand ambassadors all in one place.

Still not sold on Instagram Shopping? According to SurveyMonkey, over 50% of millennials and Gen Z have purchased products after finding a brand on Instagram. The average Instagram user already uses Instagram for more than 30 minutes every day. And captivating visuals are all you need to turn casual scrolling into an online shopping trip.

How to Sell on Instagram: Setting Up Your Shop

As e-commerce sales continue to skyrocket, learning how to sell on Instagram is more important than ever. And it all starts with your Instagram store. Before you start setting up your store, you need to make sure your business follows Instagram’s business policies.

Next, it’s time to create your online storefront. Here’s how to start selling on Instagram with an immersive in-app store:

  1. Log in to your Instagram business account and connect it to your Facebook business page.
  2. Connect your Instagram account to a Facebook catalog using Catalog Manager or Facebook Partner.
  3. Go to your Instagram profile settings, choose Companythen select Instagram purchases.
  4. Follow the steps and submit your account for review.

Once your Instagram account is approved, you can start using Instagram Shopping to sell products. Even if you’re new to social media, it’s relatively simple. All you have to do is choose Mark products when you create a post or story.

How can you offer your products on Instagram?

There are several different approaches to selling on Instagram, from linking to landing pages in stories to driving leads to your Instagram storefront.

Whether you’re running a startup business or building your designer brand, here’s how to sell products on Instagram.

Instagram Feed Post Purchases:

Feed posts are one of the easiest ways to start selling on Instagram. After setting up your storefront, you can tag up to five products on single image and video posts. You can also tag other Instagram accounts, making Feed Buy posts a great opportunity to drive sales with user-generated content.

Instagram Shops:

Instagram Shops are a great tool for reaching new customers, driving traffic, and creating a personalized Instagram shopping experience for your audience. You can use Instagram Shops to create a curated list of shoppable products for your audience that are accessible through the See the store button on your profile.

Instagram Story Shopping:

Selling on Instagram is easier than ever with Instagram Stories. Instead of using a call to action to drive traffic to landing pages, you can tag products using a product sticker. This way potential customers can learn more about your products without swiping up.

Instagram Live Shopping:

When it comes to shopping on Instagram, Live is one of the most valuable assets in your marketing toolbox. With live video, you can add a personal touch to your brand, answer questions in real time, and present products in a relevant way. The best part? You can tag products directly in your broadcast for viewers to tap and buy.

How to sell effectively on Instagram

sell products on instagram

With so many businesses and creators selling on Instagram, you need to create compelling content to successfully convert followers into paying customers.

Your Instagram posts should engage your target audience, resonate with followers, and showcase your products. While guiding leads through the sales funnel and getting them to click Buy now. Here’s how to sell things on Instagram while creating a unique Instagram shopping experience for your audience:

1. Choose a distinct aesthetic

Since Instagram is a visual network, the secret to sales success is eye-catching visuals. Keep your content consistent by choosing a color theme, specific font, and brand voice. Take the time you need to get your photos right. Don’t be afraid to edit your product photos to really make them stand out.

2. Make quality your top priority

Let’s face it, grainy images and shaky videos don’t sell. Images are at the forefront of your Instagram strategy, so they should look professional, resonate with your target audience, and stay consistent with your brand.

3. Plan your Instagram feed

Once you’ve defined your aesthetic, Instagram content planning will be a breeze. Keep your Instagram content fresh with a mix of sales-focused posts, promotions, user-generated content, and educational content. Your main goal is to engage prospects with eye-catching content, then provide more details (like promotion dates, product information, and a call to action) in the caption.

  1. Build your community with hashtags – When it comes to social selling, hashtags will be your best friend. Hashtags have incredible potential to build brand awareness and connect with new customers (and ultimately sell more products). Determine which hashtags are relevant to your audience to increase your visibility.
  2. View User Generated Content – Even if you have professional product photos, don’t sleep on UGC. Whether you’re partnering with influencers or reposting photos of daily customers using your products, UGC can help you build trust and social proof.

How to edit your product photos with Picsart

So you’ve set up your Instagram store and you’re ready to start selling. But with countless businesses and creators already selling on Instagram, how can you stand out from the crowd? You need high quality content.

Just because someone sees your product photos doesn’t mean they’ll take action and buy your products.

That’s why it’s so important to have compelling images. You want potential customers to stop scrolling, look at your products, and click Buy now.

Even if you do DIY photography, it’s easy to edit professional product photos with Picsart. Here’s how to amp up your Instagram storefront with great, conversion-driving product images.

On the desk :

1. Open the Picsart online editor and choose Downloads.

2. Select the image you want to edit.

3. Under the Adjust tab, experiment with different Brightness, contrast, shadows, highlights, opacity, and Saturation settings to brighten your photo, change your lighting and add a professional touch.

4. If needed, add filters and effects by tapping Effects. Remember not to overdo it with the filters. The main focus of your image should be your product. You want to present it in the most authentic way possible to show your customers what they can expect.

5. Click on the Export when you’re done, to save your edit and show it off on Instagram.

On mobile:

1. Open the Picsart app and tap the plus sign (+) to start a new project.
2. Upload the image you want to modify.
3. Tap the Tools icon to start editing your photo.

4. Experiment with different Brightness, Contrast, Clarity, Saturation, Hue, Shadows, Highlights, and Temp settings to tweak your lighting and infuse your product shots with professionalism. 5. When you’re done, click Apply to save your settings.
6. Picking out Effects to add filters and effects to your product photos.

seven. You can add multiple effects, but don’t go overboard. The main focus of the image should be your product.
8. To add a mask, click the Mask and choose the mask that best suits your photo.
9. Confirm by pressing the Apply button.

ten. When you’re done editing, tap the Next button at the top right.
11. Save your work or if you want instant feedback on the Picsart community, share it by hitting post.

Create at the speed of culture

Picsart is a complete ecosystem of free content, powerful tools, and creator inspiration. With one billion downloads and over 150 million monthly active creators, Picsart is the largest creative platform in the world. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, The Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and shiny backgrounds. Unleash your creativity and go gold for premium benefits!

Leave a Comment