Even though it seems like TikTok has been around for a long time now, there’s no reason why you can’t still grow on TikTok in 2022. The platform is still young and anyone can still grow on it. By employing simple and consistent tactics, you can grow a dedicated following, get millions of views, and maybe even earn money from sponsor offers.
Is it too late to start on TikTok?
While Gen Z may have universally dismissed Facebook as a social media platform, there is a huge younger audience on TikTok. And it looks like it’s still growing! Whether you are an individual looking to get views or a business looking for a new marketing platform, you can always find success here. There is no prerequisite to be on TikTok for a long time to find success. You just need to create great content, which we are going to talk about in detail now!
1. Go organic
Whether you’re new to TikTok or you’re on the platform trying your best to grow, the best thing you can do is create content organically and be authentic. The best TikToks come across as representative of your personality and authentic. Sure, there are plenty of edited TikToks out there, but these are meant to show off your sense of humor or creativity. Be yourself! With over a billion registered users on the platform, you’re pretty much guaranteed to find someone who loves what you create.
2. Post often
It should be well known by now that posting frequently on social media tends to help you get seen more. When it comes to TikTok, that’s even truer. You should post at least once a day to grow on TikTok. This ensures that your followers will see a new post from you every time they sit down to scroll through TikTok. If you can create good content, you should post even more often. The more people see your videos in their feed, the better! In many ways, quantity is more important than quality on this platform.
3. Use hashtags
It’s true for Twitter and for Instagram, and you can bet it’s also true for TikTok: you should use hashtags on TikTok. Although you can fill your videos with hashtags, no more than 5 per video seems to be ideal. You should use a mix of general hashtags, trending hashtags, and more specialized and specific hashtags. This mix of tags will help your video appear to people searching on specific topics. If you don’t tag your video, it will be much harder to recommend it to other users.
4. Find a niche
While these might seem like generic videos that everyone could always enjoy exploding on TikTok, you’re not likely to stumble upon success from the type of video everyone else makes. Whether you have a recurring cast of characters for skits, review a specific type of product, or create nostalgic content over a specific time period, creating some kind of niche will net you more subscribers. You will start to be recognized for your type of videos. And people who like the topic you’re talking about will be happy to follow your account for more.
5. Understand how TikTok works
TikTok has its own rules, language and expectations. If you try to fake it, it will be obvious to people deep in the culture. It’s like trying to create content for people in another country that you know nothing about – it’s going to fail! Do your research and browse TikTok until you fully understand how people create TikToks and talk about them. One thing you’ll find is that many TikToks take less effort than something you’d post on YouTube, but that doesn’t make their content any less valuable to people who enjoy it. And of course, see how people in your chosen niche create their content and what their expectations are.
6. Plan to be consistent
Since consistency is so essential on TikTok, you should make it easy for yourself. It can be hard to find the motivation to save a TikTok every day, so don’t! Make a huge list of video ideas (maybe for several weeks or an entire month) and try to record them all in a day or two. It will be a lot of work, but devoting time to building that content backlog instead of forcing yourself to find time every day will make your life so much easier. You can swap outfits every few videos and then randomize them all so it doesn’t seem obvious that you did it all at once. It’s also important to be punctual and spontaneous, so remember to mix it up with improvised content when you want to jump on a trend or talk about something that just happened in the news.
7. Keep trying
Social media is a tough game. You may not find immediate success even after posting tons of TikToks. But it is important to keep trying and to persevere! You might give up just before you’re about to get your big break. Anyone can find success on this platform. Examine your content and try to identify why people don’t discover it or don’t care to follow you after watching the videos. Always strive to improve your content and use the tips in this list to help your TikToks get discovered and convert viewers into subscribers!