How to curate content: definition, benefits, and steps

Curation is the art of selecting what should be in a space, whether physical (like a museum) or virtual (like an Instagram page). You’re probably following an influencer or a professional account that looks like an art gallery wall. This is the concept in practice. It’s simply content curated on social media rather than in a physical space.

Conservation is an art. When you’re excited about the work you’re doing, it’s tempting to post every little update. But it’s important to wait, think about the visuals, and select a selection of the most relevant information for the audience. In a well-organized visual space, you can even include outside content. In fact, you should.

Below, we’ll show you how to organize content from third-party sources. After all, your brand should not only show your audience the best you have to offer, but also what other relevant sources can add to the mix.

What is curated content?

organized instagram grid

Organized content is a visually appealing and cohesive selection of work that seems to go together. In an art museum, a curator may make this selection focusing on a period in history or a school of thought. Or, curation can be around an ideology.

In digital spaces, content curation is about publishing information in a way that respects the company’s brand image. Not all of this content has to be yours. You can bring in relevant information from outside sources and integrate it into your brand’s content curation strategy.

When bringing this third-party content, try to stick to your color scheme and use other consistent visual elements. This means your brand design assets such as fonts, logos, and shapes. Below we will tell you how you can do it with Picsart.

What are the benefits of content curation?

curated content for sellers

Inserting outside but relevant content to complement your original pieces can do wonders to boost your audience. Sometimes the best content right now isn’t really yours, and that’s not a bad thing. Many consider the use of third-party content an essential part of a robust content marketing strategy.

Here are some of the main benefits of using different types of content from a variety of sources:

  • It shows your audience that you are interested in learning more about them, constantly looking for content that can be useful to them.
  • You could generate leads. People can come to your digital spaces for that third-party content and then stay to watch yours
  • This will take some of the stress out of creating original content all the time
  • Third-party content can enrich your site’s SEO potential because you have more words to grab for a search engine
  • This will help you stay up to date with news and trends relevant to your industry
  • Powerful third-party content can provoke and inspire yours

What are common mistakes in content curation?

aesthetic social content curation

Preservation, whether it involves your material or that of someone else, requires a watchful eye. This doesn’t just apply to the visuals, but to the subject itself.

Here are some common mistakes people make when curating third-party content:

  • They rely too heavily on other people’s material and neglect their own content
  • The content seems out of place in the space in which they publish it
  • They don’t properly cite sources or explain why they use them
  • Selected content is not targeted and appears random

5 Ways to Organize Great Content

check instagram

Now that we’ve established what content curation means, let’s dive into the how.

  • Use quotes: Quote famous sayings and incorporate them into a design that works well with the rest of the content on your social media platforms or website.
  • Reshare social media content: If you see great content on another social media account that talks about your brand’s mission, repost it. If it’s not the most appealing post or visually doesn’t match the vibe of your virtual space, post the content in an ethereal way (like an Instagram story).
  • Organize lists or selections: Gather top picks or leaderboards. For example, if you’re a fashion blogger, tell your audience which look you liked the most during fashion week. If you own a food delivery service, categorize products into a certain category (e.g. best vegan cheeses). This strategy gives you a lot of control over the visual aspect of content creation and provides engaging material for your audience.
  • Share research: People love data. Try to find relevant searches for your brand and republish them. If you own a fitness center, share health stats. If you have a tech startup, blog about the latest proven industry trends.
  • Reuse your newsletter content: If you’re in a lull, don’t have any big news to share or a new product to launch, now is a great time to release third-party content to your audience. Use the pointers above, such as curating lists or collecting searches to enrich content items for your email sends.

How to use Picsart as a content curation tool

individual content creator

With Picsart, you can rename images, generate infographics and lists, and make collages of your best choices.

Remember that curation is part information, part visual. Trust Picsart as your content creator when creating posts for your website or social media that fit into your brand strategy.

Create at the speed of culture

Picsart is a complete ecosystem of free content, powerful tools, and creator inspiration. With one billion downloads and over 150 million monthly active creators, Picsart is the largest creative platform in the world. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, The Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and shiny backgrounds. Unleash your creativity and go gold for premium benefits!

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