HONOR Sets A New Bar For Mobile Imaging With the Magic4 Series

HONOR recently announced the successor to the Magic3 smartphone, the Magic4, which has achieved record photo and video capabilities according to DXOMark. Despite a quick turnaround between models, the Magic4 Ultimate smartphone is (on paper) jam-packed with flagship specs and a camera system that was rated best-in-class by DXOMark with a score of 146, and the Magic4 Pro version achieved the Gold Label Ranking, showing that the company has built a system specifically for photography professionals and enthusiasts.

Full disclosure: This story is brought to you by HONOR.

According to HONOR, the new Magic4 smartphone series was launched with the intention of challenging the status quo by providing cutting-edge mobile imaging technology and based on DXO’s test results, the company has achieved this goal. introducing one of the most powerful and versatile camera systems in an HONOR smartphone to date.

“We believe mobile photography should be about image quality and resolution. That’s why our devices are designed to produce high-definition images with lifelike colors and stunning clarity. We can only develop different photography styles after we have solidified the foundation of mobile imaging development,” HONOR said.

Since becoming an independent company from Huawei in 2019, the company has moved from catering to the budget market and entered the high-end flagship segment with the global launch of the Magic4. The company says that even though it is upgrading its entire product portfolio and internal operating processes to offer products specifically designed for high-end users, it will still create devices suitable for all budgets and all tastes. price ranges. The new Magic4 series smartphones are designed to deliver amazing photos and videos by leveraging the HONOR Picture Engine.

“Our premium HONOR Magic Series is a true showcase of our best innovative technology and a testament to our dynamic attitude to constantly challenge industry benchmarks,” said HONOR CEO George Zhao.

“Redefining excellence in design, camera, performance and security, the all-new HONOR Magic4 Series is packed with pioneering new technologies and compelling features that make it better than the best smartphones on the market today.” today.”

Using the proprietary algorithm for computational photography, the new image engine can dramatically improve the quality of any captured content by increasing image detail and sharpness. According to the developers of the technology, this is achieved by allowing images taken on different camera modules to complement each other, thus improving the overall quality of the image once transmitted to the frame. An example given by the developers is that combining data from the main and monochrome sensors will result in an image with much more accurate exposure and color reproductions of the former and detail of the latter.

The company claims that combining these images using the prime and telephoto lens with the image engine can increase image sharpness and clarity by up to 180% while using algorithms intelligent anti-aliasing to avoid artifacts after the images have been merged using the different sensors. This is what works in the background to enable Ultra Fusion Computational Photography technology.

The new Magic4 series smartphones are powered by the latest Qualcomm Snapdragon 8 Gen 1 chipset and with a minimum of 8 gigabytes (GB) of LPDDR5 RAM and 256 GB of USF 3.1 internal storage. They also feature a 6.81-inch LTPO OLED Quad-Curved display that supports refresh rates from 1Hz to 120Hz, peak brightness up to 1,000 nits, and support for HDR 10 content. +. Additionally, the HONOR Magic4 Pro features a 4600 mAh battery with exclusive SuperCharge technology, which enables it to charge from zero to 100% in just 30 minutes when connected to its wired HONOR SuperCharge from 100W. The company claims that the battery can also be charged to 50% with a 100W wireless HONOR SuperCharge in just 15 minutes.

HONOR Magic4 Pro Cameras

These are all great features, but what most photographers care about is the camera system. On the back of the Magic4 Ultimate is a quad-camera system that features a 50MP 1/1.12″ primary sensor, 1.4μm pixels, 23mm equivalent focal length, f /1.6, OIS, PDAF and Laser-AF, a 64MP 1/2.0″ ultra-wide sensor, 0.7μm pixels, 11mm equivalent focal length, f/2.2 aperture lens, PDAF, and a 64MP 1/2.0 telephoto sensor ″, 0.7μm pixels, 90mm equivalent focal length, f/3.5 aperture lens, OIS, PDAF supporting up to 3.5x optical zoom and 100x digital zoom.

The camera system has several sensors. The main sensor is the largest image sensor ever installed in an HONOR smartphone. It also includes a flicker sensor and an 8×8 dTOF laser focus sensor. All of these support HONOR’s Ultra-Fusion computational photography technology which allows the Magic4 to capture and output high-definition images with impressive clarity and color accuracy, even when shot at extreme distances and in low light conditions.

New bespoke image processor supports faster and more efficient AI calculations to take Ultra Fusion photography to even greater heights, enabling the industry’s most powerful 4K night mode video capture and preview in real time, ensuring a very bright, clear and dynamic shot. videos in extreme darkness is possible. These advancements in smartphone technology have even led DSLR and mirrorless camera makers to claim that they believe smartphone cameras will surpass the quality of “professional” single-lens reflex cameras within the next few years. thanks to the quality of photos that can be captured by combining its sensors, larger apertures and digital photography technology. This includes a jump in high-speed video performance, better autofocus and significantly higher megapixel images.

When you consider advances in time-of-flight sensors, LiDAR focus, and even AI’s ability to create photorealistic images just by typing in a description, smartphones like the HONOR Magic4 series are way ahead of the game. their DSLR and mirrorless siblings. with their ability to capture incredibly high quality images and publish them in real time. Since almost everyone you meet now owns a smartphone, it makes sense that companies have invested heavily in advancing the technology they operate, which makes it easier to take higher quality images. the one who is with you” is ringing more and more true.

Below are some sample photos that show what the camera can do.

HONOR Magic4 Ultimate Sample Picture
Landscape image at 1x zoom
HONOR Magic4 Ultimate Sample Picture
Landscape image with 3.5x optical zoom
HONOR Magic4 Ultimate Sample Picture
10x digital zoom landscape image
HONOR Magic4 Ultimate Sample Picture
100x digital zoom landscape image

“The HONOR Magic4 Ultimate has achieved the new Top score in the DXOMARK Smartphone Camera ranking, offering an exceptional experience, especially in photos and zooms, while being among the first in video,” said Hervé Macudzinski, Director of Image Quality. from DXO.

“When it comes to the Ultra-premium segment, the HONOR Magic4 Ultimate offers the best performance for almost all criteria (overall, photo, zoom) and is very close to the top for video performance,” writes DXOMark’s Lab.

The new custom 8P lens delivers a 37% improvement in center sharpness and 30% improvement in edge sharpness, producing photos and videos that look detailed even when zoomed in.

According to HONOR, the research and development (R&D) team (which includes more than 55% of the 12,000 employees) has worked tirelessly with various industry partners to ensure that their new flagship product is “truly unique in its kind” and to demonstrate the brand’s commitment to excellence. Early reviews of the new product line seem to validate this claim, with most reviewers saying the new devices just need a little more “edge polish” to make them perfect.

The company seems quite receptive to this feedback and continuously invests in hardware and software improvements for its users. An example of this is the HDR and Low light enhancements where the new Magic-Log2 video format has been custom developed based on the new camera modules to enable the capture of 15% higher dynamic range for recording video footage.

HONOR Magic4 Ultimate Sample Picture
Ultimate HDR in Qinghai
HONOR Magic4 Ultimate Sample Picture
Shanghai Ultimate Night Mode

HONOR was also invited to an upcoming Counterpoint webinar titled Smartphone Imaging Trends: New Directions Capturing Magic Moments. Hosted by Counterpoint with speakers from HONOR, DXOMARK, and Qualcomm, as well as internationally acclaimed photographer, director, and HONOR Magic Moments judge Eugenio Recuenco, the webinar will cover prevailing trends in smartphone camera development and their relationship to the end – user experience.

The webinar will be streamed live on HONOR and Counterpoint social media on June 8. Interested readers can RSVP via the following link: https://www.counterpointresearch.com/webinar-smartphone-imaging-trends/

Looking at the photos, it’s clear that HONOR doesn’t mess around when it comes to its camera technology, and now it has DXO’s Gold Label rating which really hammers home the picture quality. The HONOR Magic4 Pro is currently available in Asia and the Middle East and will be available in the rest of the global market later this summer starting at around $1,160.

Full disclosure: This story is brought to you by HONOR.

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