Email Signatures: All You Need to Know to Look like a Pro

Why? Imagine this: you send an unsolicited email with a simple first name signature, asking a potential customer to log on. Now picture this: you send the same email, but with a signature that highlights your logo, branding, and contact information, all tied into a carefully crafted signature. Which email is the most professional and most likely to leave a positive impression?

Email signatures are a valuable opportunity to show your professionalism, provide contact information, and give people tools to learn more about you, your business, or your current projects. Despite being one of the greatest resources in the brand marketing toolkit, most people treat bylines as an afterthought, or worse, ignore them altogether.

What is an electronic signature?

Electronic signatures go beyond a simple first-name signature, providing recipients with contact information, company branding, and other key information. While some signatures are as simple as a block of text, others contain images, hyperlinks, and clickable calls to action.

But why are electronic signatures so important? A signature isn’t just great for adding your contact details, it’s also a powerful tool for conveying your professionalism. Of course, professionalism should always shine through in the email itself, but your signature is an invaluable opportunity to introduce yourself and what you do in a more polished way.

Your email signature is automatically added to the bottom of every email. With the right signature, you’ll build trust and impress your colleagues with every email you send.

What to Include in an Electronic Signature

examples of email signatures

Your signature should display essential information about you and your business. While design trends can guide you to the perfect layout, your professional endorsement should always include the basics.

At a minimum, here’s what to include in an email signature. You can always add more information based on your industry, function, or personal preference.

  • Your first and last name
  • Your affiliation (job title, company, school or organization)
  • Secondary contact information (phone number, website link)
  • Social media icons
  • Industry disclaimers or legal requirements, if any
  • A photo or a company logo

Tips for creating good email signatures

When working with limited space, the format of your electronic signature is everything. Your format can make or break the impression you leave, and using a clean and organized format is non-negotiable for any professional or personal email signature.

So how can you create a remarkable email signature? Here are some email signature formatting tips to keep in mind.

1. Keep it simple

Make your signature easy to read by keeping it clear and concise. Start with your first and last name, followed by your affiliation and where people can reach you. As for contact information, this is a great opportunity to promote your website and open the lines of communication without inundating you with phone calls to a personal number.

2. Consistency is key

Branding has the most impact when it’s consistent, and that includes your signature. Adding color can be a good idea, but don’t overdo it. To keep your brand message consistent, match your font and color choices with your brand logo.

3. Don’t forget the design hierarchy

From email newsletters to signatures, effective design is all about presenting your information in an easily digestible way. Even if your email signature is a list of information, the design hierarchy can guide your readers’ eyes to what they should read first.

4. Play with space dividers

When it comes to signatures, a minimalist, clutter-free design is your best friend. If you overload your signature with too much information, your recipients will skip it and all your hard work will go to waste. Space separators can help you break up different types of information, like your name, contact information, and call to action.

5. Optimize your signature for mobile

According to 99 Firms, mobile accounted for nearly half of all emails opened in June 2018. In other words, a mobile-friendly signature is essential these days. Make sure your email signature format is simple, easy to read, and clickable for mobile users. Your text should be large enough to read on smaller screens, and your links should be big enough (and spaced out) for recipients to tap with their fingertips.

Email Signature Examples

Whether you’re running a solo startup or managing multiple clients, the right signature can make all the difference. After all, the average office worker receives 121 emails a day, and you need a catchy signature to leave a lasting impression in an ever-crowded inbox.

Ready to enrich your emails with more professionalism? Here are some of the best email signature examples to follow.

Examples of business email signatures

  • Example of a graphic designer email signature
    email signature sample designer
  • Sample Student Email Signature
    student email signature examples
  • Sample finance email signature
    financial email signature examples
  • Example of a marketing email signature
    marketing email signature examples

What design trends should you add to your email signature?

Think of your signature as your digital business card. It should reflect your personality and professionalism, and it can be as creative as you want.

Colors, fonts, sizes, layout, and images are all at your fingertips when designing a signature. Not only that, but these are all important design components that can help you break through digital noise. If you need some inspiration for email design, here are some ideas to get the creative juices flowing.

  • Minimalist design
  • Muted color palettes
  • Geometric shapes
  • Flat social icons
  • Written signatures

How to design your own electronic signature

Now that you have some design inspiration, it’s time to design your own signature. With Picsart, you can design your signature first and experiment with different layouts, trends, design elements, and other details.

The following email signature examples are only a guide. Feel free to be as inventive as you want to leave a good first impression with your own creation.

On the Web:

1. Open the Picsart online editor and choose Custom size. Email signatures are typically 300-400 pixels wide and 70-150 pixels high. For this signature, we’ll be working with a 300×150 layout.

2. Choose Text and select Add title to add your first and last name. So choose Add body text to add secondary contact information and company information.

3. Choose To download to add a photo or company logo. Click on Elements then choose relevant social media icons that match your brand colors. Add other design touches, such as Stickers, to crown your signature. You don’t have to stick to a bland, boring signature here. Don’t be afraid to experiment with different fonts, color palettes, photo sizes, and layouts to make your signature pop.

4. When you’re done, click Export at the top right to save your image. Then upload it as an email signature.

About the app:

1. Open the Picsart app and tap the plus sign (+) to start a new project.
2. Scroll to Color backgrounds and select a blank canvas.
3. Tap the Culture tool to cut your canvas to size. Email signatures are typically 300-400 pixels wide and 70-150 pixels high.

4. Add design elements like text, your company logo, photo, and social icons to craft a standout signature. Here you can get creative with different design trends, font choices, and color palettes to make your signature truly unique.
5. When you’re done, tap the tick in the top right and save and share to save your image. Then upload it as an email signature.

Create at the speed of culture

Picsart is a complete ecosystem of free content, powerful tools, and creator inspiration. With one billion downloads and over 150 million monthly active creators, Picsart is the largest creative platform in the world. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, The Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and shiny backgrounds. Unleash your creativity and go gold for premium benefits!

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