Best tips for Instagram photo aesthetics

If you’re an entrepreneur or personal blogger, your Instagram aesthetic should reflect your brand voice and values. It should stay consistent throughout your photos, creating a sense of brand identity. It should also be consistent with your website and any other public-facing design. This way your audience knows how to identify with you and trust your cohesive brand aesthetic.

What is an aesthetic photo?

instagram grid

A good aesthetic is to consistently edit each individual photo that makes up your Instagram profile. A good photo aesthetic at the micro level will create a great Instagram aesthetic at the macro level. But that doesn’t explain what aesthetic photography is and how to achieve it.

By definition, aesthetics is the appreciation of beauty, and in photography that means a visually appealing image. Of course, everyone has different standards and preferences when it comes to beauty in art and photography. But there are universal truths to keep in mind. Especially when it comes to photo aesthetics.

If a photo looks dull, blurry, or you just want to brighten it up, there are tons of aesthetic photo editing apps available. If you’re looking to create stunning Instagram posts, we’ve got you covered.

Is the aesthetics of the photo important?

example of aesthetic photo editing apps

Still wondering if photo aesthetics really make a difference? Of course they do. Photo aesthetics are key to attracting people to your social media platforms. If you’re an entrepreneur, that means attracting customers to your brand.

Think of your Instagram profile as a portfolio that you are constantly building and improving. Creating an aesthetic isn’t an overnight process, after all. It takes time and is something you will need to constantly maintain. In the long run, it’s worth it.

Tips for Better Instagram Aesthetics

I hope you are now convinced of the importance of photo aesthetics. If you’re looking for tips on how to create your own Instagram aesthetic, the following tips should help.

What is your brand identity?

brand identity

Whether you’re a blogger, business owner, or someone who takes pride in how their Instagram profile looks, your identity is a big part of your aesthetic. It should reflect exactly who you are. Is your brand playful and fun? Or adventurous and daring? Whatever your vibe, all of your content should be cohesive and invoke a similar vibe.

Who is your audience?

aesthetic photo editing apps - public

It is important that your content is visually appealing to your audience. Get to know your followers and what they like about your brand. Why did they come to you in the first place and what made them stay? Once you figure this out, incorporate it into your content to bolster your aesthetic.

Stick to one color palette

color pallet

A crucial aspect of your Instagram aesthetic is the color palette or photo filters you choose. Whether muted and pastel or bold and saturated, choose a color palette that best matches your brand personality. For example, a bakery blog might adopt a softer pastel color palette, while a nature blog might favor a bright color palette. More importantly, once you find the right filter, stay consistent with it throughout your content.

Choose a theme

aesthetic photo editing apps theme

In conjunction with a color scheme, it can be helpful to establish a theme for your aesthetic. A theme can go beyond specific products or topics. Your theme should reflect your passions and perspectives, in line with your brand. For example, a beauty company that sells cosmetics may also post health and wellness content.

Don’t forget to edit

editing aesthetic photo editing apps

Don’t neglect the editing part of the process. A little less brightness here, or a little more contrast there, can make a huge difference. In fact, for some brands, editing instead of using filters may be the best approach. The recessed Instagram photo editor is usefulbut aesthetic photo editing apps like picsart can help you go beyond basic options to really make your mark.

It’s all about the grid

aesthetic photo editing apps grid

Your aesthetic comes down to individual photos, as well as the composition of how those photos make up the Instagram grid. When you visit an Instagram profile, your eyes are instantly drawn to the overall image thumbnails. Take note of how the color scheme, photo sequence, and photography angles combine to create a cohesive overall aesthetic.

Best Instagram Filters to Use

Decided to choose an Instagram filter, but are overwhelmed with the options? We reduced some of them for aesthetics to help guide the decision-making process. Depending on what you’re looking for, explore the following filters to see if they match your Instagram aesthetic.

Soft and discreet

sweet and quiet instagram aesthetic photo editing apps

  1. Gingham
  2. reyes
  3. Sleep
  4. Cream
  5. aden

cold blue

cool blue aesthetic photo editing apps

  1. Clarendon
  2. Amaro
  3. Hudson
  4. X-Pro II
  5. Nashville

Black and white

B&W aesthetic photo editing apps

  1. Moon
  2. willow
  3. Inkwell


warm aesthetic photo editing apps

  1. Lark
  2. Mayfair
  3. To go up
  4. Valence
  5. Sierra

Bold contrast

bold contrast aesthetic photo editing apps

  1. Juno
  2. Louis
  3. LoFi

When and how to filter images

Wondering when to use photo filters? The honest answer is, most of the time. If you end up with a photo that has the right amount of brightness, saturation, and contrast, then more power to you. More than likely, though, your photo could benefit from a little makeover. Using a photo filter can add a layer of sophistication to your image and make it look more polished.

Although Instagram’s in-app filters are classic, they don’t really compare to those of aesthetic photo editing apps. If you want a unique look, vsdevil How do you use photo filters? for more information.

How to Use Filters for a Professional Photo Finish

On the Web

1. Open the desktop editor and click To download.

2. Select the image you want to edit.

3. Enhance your image with graphic effects such as stickers or text, if needed.

4. With the final composition in place, click the Effects tool and browse the options in the navigation panel to the left of the canvas.

5. Preview the filters on your image and apply the one that best suits your aesthetic.

6. Be sure to save your work and upload it to use on Instagram.

On mobile

1. Open the Picsart app and tap the + at the bottom of the screen.
2. Scroll to Pictures and select an image to edit.
3. Tap the Delete blood sugar tool.

4. With the original now gone, press Bottom and browse the options of pre-made replacements until you find one that matches your aesthetic.
5. Ready to add a filter? Tap the Effects tool to load options.
6. Browse and preview filters on your image before selecting the best one for your desired effect. When you’re done, save and download for use on Instagram.

Gather it all

aesthetic photo editing apps in action

With the right aesthetic photo editing apps at your disposal, create a branded look and feel is easy.

Whether you follow all of the above guidelines or not is your decision. Nothing is set in stone when it comes to aesthetics. In fact, it’s fun to bend the rules once in a while. As long as your aesthetic reflects who you are and feels good, that’s what matters. Your aesthetic may even change over time as your brand grows and develops. Your audience is there because they have made a connection with you. Good aesthetics is a key part of this relationship. Like any relationship, it requires care and attention.

Create at the speed of culture

Picsart is a complete ecosystem of free content, powerful tools, and creator inspiration. With one billion downloads and over 150 million monthly active creators, Picsart is the largest creative platform in the world. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, The Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and shiny backgrounds. Unleash your creativity and go gold for premium benefits!

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