Alice Camera Shares Full-Res Sample Photos, Plans to Ship by October

Alice Camera has experienced serious delays, but has shared a set of photos taken with its unique camera system, which gives an idea of ​​the kind of quality you can expect from an unusual camera system.

The Alice Camera, a Micro Four Thirds system that attaches to the back of a smartphone, has been in development for nearly two years. The concept of the device is simple: an interchangeable lens camera system that attaches to a smartphone, with the idea that it would finally be a perfect bridge between computational photography and professional-grade optics and a larger sensor.

Originally announced in September 2020, the camera hit IndieGoGo in February 2021 and raised $167,314 with an expected ship date of October this year.

Significant delays

Alice Camera hasn’t reached its initial estimate of a delivery date and so far the company hasn’t publicly acknowledged the issues in its updates on IndieGoGo. The camera has still not been delivered to donors. That said, contributors who reached out to the company received a new calendar just four months ago, which one contributor shared in the comments:

Alice Camera Developer Update

This development roadmap was created in April and indicates that the global chip shortage is the primary reason Alice Camera has yet to ship finished products to backers. That timeline has changed again, as Alice Camera co-founder and CEO Vishal Kumar explained, speaking to PetaPixel..

“When we introduced Alice Camera v1 on Indiegogo in February/March 2021, one of the basic electronic components for image/video processing was an FPGA chip. But this chip alongside the CPU and Wi-Fi modules that we have purchased was massively affected by the shortage of chips, and delivery times increased from six weeks to 60 weeks around May 2021. Obviously this was not feasible, so around July/August 2021 we decided instead to consolidate our stack around a Qualcomm Snapdragon chip,” says Kumar.

Kumar says the switch to the Qualcomm chip was a big step forward in terms of what the Alice camera was going to be able to do.

“This single Snapdragon chip replaced five components of the original design, remarkably simplifying our supply chain during this horrible chip shortage. The Snapdragon ecosystem also allows us to very easily operate our Alice Camera Operating System software based on Linux,” he said.

“We knew this move was a great long-term investment for our customers, but there was a lot of testing we needed to do. At the same time, we are also improving the ergonomics of the camera. With all these new changes, in September we launched Alice Camera v2 and ordered all the core components.

Kumar says the chip shortage was causing and continues to cause delays, but the first components started arriving in February 2022. In April, he says 90% of the components were available, but the company is still waiting for a set. small “but vital” chips to arrive from Shenzhen and Shanghai to allow them to move forward with manufacturing and pre-production testing.

“But then the Shanghai lockdowns between March and July threw another huge wrench in the works, which meant we didn’t actually get those components until July/August 2022,” he says.

“The good news is that we now have all the components and the product is currently going through final consumer electronics and regulatory testing before moving on to production manufacturing. We will begin shipping production units to backers from October 2022, which is around the same time that we will launch our final sales campaign. We have also been working hard with our suppliers to confirm component availability for 2023.”

Kumar says that obviously this was not the result Alice Camera wanted or expected.

“We have kept our customers informed by email every step of the way and are extremely impressed and grateful for their support and patience throughout our journey,” he adds.

Camera Alice gets closer

Last June, the Alice Camera team created a pop-up store in London at BOXPARK in Shoreditch. Kumar says it was an opportunity to put the camera in the hands of customers who were able to attend.

“We had a great reception because people had never seen a product like this on the market before,” he says.

After this popup, Kumar posted a video summarizing the event and also shared some sample photos taken with the current iteration of the Alice camera.

Kumar shared the full resolution (10.2 megapixel) samples shown in this video with PetaPixelseen below:

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

Sample Alice Camera Photo

The company also recently released a demo video that dives deep into the pre-production version of the iOS/Android app, below:

While the Alice camera has had some pretty major delays that have some of its backers concerned, the company seems to be doing its best to communicate the issues it has encountered and also appears to be on the verge of finally being able to deliver a finished camera. , even if it is one year later than the initial goal.


Picture credits: Alice Camera

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