Demand for digital content has grown steadily over the past decade, but the pandemic has accelerated this trend dramatically as businesses shifted to virtual events and digital outreach almost overnight. It was no different at Accenture, where teams use digital spaces to connect with clients and promote thought leadership around the world.
Much of this digital work is handled by Accenture Productions, the video and broadcast group within Accenture. Over the past six years, the team’s workload has increased dramatically as demand for videos, live streams, pre-recorded events and more has grown.
“Over the past year, our team handled 250 live broadcasts or recordings per month, as well as 120 other editing projects,” said Mark Yoder, head of content strategy and operations at Accenture Productions. “Demand has really increased as our employees look for new ways to approach virtual events. We must not only meet changing content requirements, but also keep global teams aligned to complete projects as quickly as possible. possible. “
To meet demand, Accenture Productions must work with technologies and solutions that easily support the development and delivery of impactful content that meets Accenture’s high standards. At the same time, the tools should promote seamless collaboration between internal and external teams for maximum efficiency. As an Adobe Platinum partner, Accenture teams rely on Adobe Creative Cloud applications for creative projects.
“We use Adobe Creative Cloud apps every day, from livestreaming events to initial storyboarding,” says Shanae Paulus, creative director at Accenture Productions. “The apps allow us to deliver rich, relevant content at the speed our customers need.”
Launch designs with Adobe Stock
All members of the Accenture Productions team, including designers, designers, editors, and producers, work with Adobe Creative Cloud applications. Many projects start with a mood board created by taking inspiration from Behance, then pulling in Adobe Stock images and artwork. The mood board helps align expectations with the client for the content and tone of any video or production. Designers then develop the mood board by creating storyboards in Adobe InDesign.
Artists then step in, creating media in Adobe Photoshop and Adobe Illustrator. Many templates start with images pulled from Adobe Stock.
“Working with Adobe Stock is a huge time saver when juggling half a dozen projects,” says Paulus. “I’m going to find an Adobe Stock image that matches my idea and use that as the base design. It saves me hours of work, allowing me to focus on those important creative details instead of creating everything from scratch. »
Accenture Productions Creative Producer Scott Fleming agrees, adding that Adobe Stock has distinct advantages, such as filtering tools,” says Fleming. “I can filter aspects like color or depth of field. If I find an image that’s close, but not quite right, I can use the Find Similar Images feature to quickly explore and find exactly what I want.
Transparent online video reviews
Images from designers are passed on to graphic artists and animators who create videos using Adobe Premiere Pro and Adobe After Effects. Once the rough cut is complete, Accenture Productions uses Adobe Premiere Pro’s Frame.io extension to share the work with clients and stakeholders for review.
“Frame.io is great for reviews because customers can draw and comment directly on the video,” says Paulus. “We don’t have to coordinate meetings to share videos or sort through emails trying to match comments with timestamps. All comments are collected through Frame.io in Premiere Pro.
“The ability to compare versions in Frame.io is a lifesaver when working on video,” adds Fleming. “That means I can watch two versions of the video side-by-side and make sure all the comments have been incorporated into the latest version.”
Learn how Frame.io works in Premiere Pro and After Effects.
Connecting with remote collaborators
As designers and concept artists build the project, they also leverage Creative Cloud Libraries to create a central hub for approved or complete assets. Wherever creatives work, they can find the latest versions of images, vectors, and other assets in the library. This eliminates the time and potential confusion of emailing the latest version of items to collaborators.
“A designer in Chicago can create an asset in Adobe Illustrator and then upload it to the Creative Cloud library where it’s immediately available to a motion graphics artist in Dublin,” says Fleming. “It keeps assets organized and streamlines collaboration, which is perfect for our global team.”
While Accenture designers have only just begun to explore Adobe Substance, the ability to add 3D elements to the pipeline excites the team. The use of 3D will allow Accenture Productions to expand into virtual reality and metaverse events in the future.
Focus on the Midwest
Although Accenture is a multinational brand, it also encompasses local communities and markets to better serve clients and connect with audiences. Accenture’s Marketing + Communications team covering the Midwest region of the United States asked Accenture Productions to collaborate on a collection of videos that would celebrate Accenture’s brand presence and strong community ties for the ten largest markets, such as Chicago, Minneapolis and Detroit.
“The idea was that each of the videos would be a love letter from Accenture,” says Yoder. “We wanted to make sure we captured the unique qualities that make every city a great place to live and work. But we also wanted to model the project to some extent to gain efficiency. »
The result was a standard template that included large sections where writers and designers could remix storytelling and visuals to capture the hearts of each community. Adobe Stock was especially helpful for designers who needed to find a wide variety of iconic images and videos for each city.
“Adobe Stock has extensive metadata, which saved us a lot of time researching,” says Fleming. “I could search for keywords in the script or phrases like ‘Detroit landmark.’ It was almost like a search tool because Adobe Stock showed me people and places that really captured the community we were trying to showcase.
“Our leaders always tell us that we need to create amazing content and tell stories,” says Paulus. “And for us to do that, we need to give creators the right tools. Adobe Creative Cloud allows us to stay ahead of the game and focus on creative storytelling that connects audiences around the world.
Learn more about using Adobe Creative Cloud.