If you’ve ever uploaded a photo to your social media feed and found that the image quality isn’t as good as you’d like, you’re not alone. Most sites that allow you to upload images use their own set of settings to resize and compress uploaded images to save file space and bandwidth.
This can be good in the sense that it offloads the work of sizing and optimizing images for online viewing. It can also be bad for the same reasons. The latter because these site server based resizing/optimization settings are often configured for maximum efficiency for the host system instead of producing the best image quality.
If you’re happy with how your images look when you post them, you might feel like you can stop reading now and that’s okay. However, you can try using the resizing guide below to prepare your images for the recommended sizes for the site or sites you upload photos to. They might end up looking better.
Optimal image sizes for popular social media sites
Below is a list of image sizes commonly used by some popular social media sites. By resizing your images to the recommended pixel dimensions, you can avoid, or at least minimize, the reduction in quality that often occurs when uploading images to these sites.
Keep in mind that the settings and parameters used by these sites may change at any time. This is also true for the size recommendations themselves listed below. We’ll do our best to keep this page updated in the future, so bookmark this page if you want to stay up to date on these settings.
To note: It is important to mention that your images may often not match the exact proportions of the sizes recommended below. In these cases, I would recommend scaling to the longer dimensions and dropping the shorter one where it will.
Facebook image sizes
Facebook offers a wide variety of image sizes that are used on its site depending on location and usage. The lists below are the recommendations according to the Meta for Business guidelines and Facebook’s own Help Center.
- Flow pictures: 1080 x 1350 pixels
- Page profile picture: 170×170 (largest)
- Cover picture: 851 x 315 (for faster loading)
- Marketplace images: 1200 x 1200 pixels
- stories: 1080×1920
Instagram image sizes
Images on Instagram are displayed at 1,080 pixels at widest with a maximum of 1,350 pixels in height (not surprisingly, this is the same as in Facebook’s News Feed). Personally, I make my images square by cropping them in a 1:1 ratio and letting the extra space be filled with black, white, or a color that suits the image well. This way no heads or feet are cut off when the images are displayed in my profile “grid”. This information comes from Instagram’s help and is also found in the Meta for Business guidelines.
- Profile Pictures: 320 x 320 pixels
- Flow pictures: 1080 x 1350 pixels
YouTube image sizes
Although YouTube is obviously about video, there are many places where still images are used in the YouTube interface. The online help system provides the following information on the different ways to use still images. However, these were not all found together, so I may not have found “all” uses of still images.
- Profile Picture: 800 x 800 pixels
- Video Thumbnail Size: 1280 x 720 pixels
- Channel cover image: 2560 x 1440 pixels
- Show announcements: 300 x 250 pixels
- Overlay Ads: 480 x 60 pixels
- Associated advertising banners: 300 x 250 pixels
Twitter image sizes
Twitter recommended image sizes for profile and header images in his help center but I couldn’t find anything specific for stream images there. Some research and experimentation for confirmation has shown that “instream” images are displayed at 600 x 335 pixels but can be clicked and viewed up to 1200 x 675 pixels.
- Profile Pictures: 400 x 400 pixels
- Header images: 1500 x 500 pixels
- In-Stream Images: 1200 x 675 pixels
LinkedIn Image Sizes
I really appreciate LinkedIn’s support team for making it easy to find their set of recommended image sizes. The following is from the company’s online help.
- logo picture: 268 x 268 pixels
- cover image: 128 x 191 pixels
- main picture: 1128 x 376 pixels
- Custom Modules: 502 x 282 pixels
- Company pictures: 900 x 600 pixels
TikTok image sizes
TikTok is all about the video, but profile pictures are a thing there, so they offer a recommendation.
- Profile Picture: 200 x 200 pixels
Pinterest Image Sizes
There are many different types of image sizes and aspect ratios found in various areas of Pinterest. Here’s what I found, but there may be others I missed. Much of it was trial and measurement, but the standard pins The recommendation comes from Pinterest’s best practices information.
- Profile Picture: 165 x 165 pixels
- Standard pins: 1000 x 1500 pixels
- Square pins: 1000 x 1000 pixels
- Long pins: 1000 x 2100 pixels
- Infographic pins: 1000 x 3000 pixels
- story pins: 1080 x 1920 pixels
In addition to the list above, there are social media sites specifically for photographers and other visual creators that I wanted to drop here as well. Many of these sites offer lower compression and larger image sizes, so you may find that the recommended pixel dimensions are higher than the sites listed above.
Behance Image Sizes
According to advice from the Behance site “We display all images at 1400px wide in the project view and up to 2800px in the lightbox view which fires when you click on an image.” So I would recommend sizing at 2800px on the long side if your image is at least that big.
- Uploaded Images: 2800 pixels on longest edge
Vero Image Sizes
This social media network has been around since 2015, and while it might not be as familiar as Instagram or YouTube, it offers high-quality image sharing. Images displayed on Vero can be up to 3000 pixels on the long side. Larger images will be reduced to this size.
- Uploaded Images: 3000 pixels on the longest edge
Youpic Image Sizes
Youpic is another social media network that seems to have flown under the mainstream radar. It is aimed specifically at professional/experienced photographers and feels like Instagram meets Twitter. The recommended image size is 2048 pixels on the long side.
- Uploaded Images: 2048 pixels on longest edge
The recommendations in this article are certainly subject to change and may or may not fit your workflow. For my part, I usually size my images for social media posts at 2000px on the long side and have found this to produce good quality images for my use. However, if you find that your image downloads suffer from smoothness and/or compression artifacts, I would try the above settings and see if that improves things.