Making money as a content creator can be tough. You want to get paid to do what you love, but finding the best way to monetize your talent as a content creator can be tricky.
In this article, we’ll highlight 8 ways to make money as a content creator so you can turn your side hustle into your main hustle.
How to make money as a content creator
1. Sell Presets and Templates
Creators and creative agencies don’t always have the time or resources to create that animated infographic or come up with the right presets for their photography. This is where digital asset markets come in.
Platforms like Filter grade and Canva are great places to sell the presets and templates you’ve already created to other content creators. For example, Filtergrade lets you buy and sell everything from animated graphics like Premiere Pro Templates to store video assets and more.
What’s great about this lucrative strategy is the fact that you’re selling digital products, rather than physical products which would involve lower margins and complicated logistics.
2. Make branded offers on social media
Social Media Marketing is both the present and the future.
If you’re a creator with even a decent following on social media, you need to leverage that following by collaborating with brands to promote their products to your audience. Content creators with less than 10,000 followers, also known as micro-influencers, are highly sought after these days due to the tight-knit communities they are able to manage.
To get your first brand deals, consider reaching out to the marketing teams of your favorite brands. Almost every business has an influencer strategy these days, so you’d be surprised at the response rate. In addition to that, you can join a market so that influencers are exposed to more incoming offers.
Related: 20 apps to find gigs as an influencer
3. Sell courses to your audience
Are you a creator who has found success in a specific niche? Well, there are hundreds if not thousands of others who are still trying to find ways to succeed in your specific niche.
Leverage your success and build a course on how and what leads to similar success. You can use platforms like gum path to sell your course.
Similar to selling presets and templates, courses are particularly good at making money because you produce the course once and sell it forever. Courses also typically generate high margins because they are digital products.
4. Speak at events
When we talk about events, we’re just not talking about those with large audiences. Not all concerts have to be in front of a large audience.
There’s a big market for speakers who are willing to do personal coaching or attend company events to speak in front of employees, and they get paid a good chunk of money for their time and knowledge.
For example, if you are a digital marketing professional with a lot of expertise, you could attend a marketing summit hosted by a company to share your digital marketing expertise with their employees.
5. Create a UGC for brands
User Generated Content (UGC) is a style of content that has taken the world by storm, and there’s a good reason behind it. UGC is content created by people rather than brands. This type of content performs much better than traditional branded content, and as a result, brands are constantly looking for more of it.
There are tons of content creators with little to no following creating UGC-style content for brands. Whether advertising videos, testimonials, product videosunpacking, etc.
Enter into an agreement with brands to take care of the creation and implementation of a user-generated content strategy for them. As a creator, this is a relatively simpler task to do since you are a content creator at heart. Brands understand that you can most likely create better content than they can for this reason, and that’s why they will pay you.
6. Sell goods
If you’re a content creator with a loyal following, this one’s for you.
You have an audience that interacts with you on a regular basis, and you’re someone who knows what your audience likes because that’s how you’ve managed to retain them all this time. So why not create products that your audience will be tempted to buy?
For example, let’s say you’re a chef with a following who enjoys seeing you cook unique dishes. You can sell custom cutting boards or aprons with your brand to your loyal viewers. These are probably things they’ll need anyway, since they’re probably also cooking and that’s why they’re watching you.
7. Become an Affiliate Marketer
Affiliate marketing was all the rage at the start of the last decade, and it’s still popular at the start of this decade. What this tells you is that affiliate marketing is here to stay. And if you’re a content creator, you need to leverage your ability to create good content and make affiliate income.
Affiliate marketing involves referring people to a product or service and receiving a commission when they make a purchase. Different companies pay different amounts for their affiliate programs. It is best to find a company that resonates with your brand and you can approach them to become an affiliate.
It’s a great way to monetize when you’re selling someone else’s products, so you don’t have to worry about creating your own product.
8. Create content on Instagram and YouTube
While many of us have created at least one Instagram Reel since the feature launched, how many of us know we can make real money from it? Yes. Instagram has a fund to pay bonuses to reel creators based on number of views and a few other factors. Currently, this feature is limited to the United States, but it is expected to roll out to other countries as well.
YouTube is also the highest paying platform when it comes to what they pay content creators. Although creating a YouTube channel is hard work, you can most definitely earn a monthly income from the platform with some persistence.
Just because you love creating content doesn’t mean you shouldn’t look for ways to monetize it. We hope we’ve given you the right ingredients to start your journey as a lucrative content creator.