5 Reasons Why I’m Still Obsessed With The Sony A7 IV 10 Months On

I was extremely excited to get my hands on the Sony a7 IV last December. It promised to be a camera with a lot to offer and to me it felt like a huge upgrade from my beloved Sony a7 II. As the successor to the successful a7 III, expectations couldn’t be higher, so it certainly had a lot going for it. 10 months of heavy use later, I couldn’t be happier. Here are five of the many reasons I’m completely obsessed with the Sony a7 IV.

1. Image quality

Sony has promised upgrades in the photo and video departments of the Sony a7 IV. They brought a new 33-megapixel sensor and a stunning autofocus system, which made photography a dream. Despite that, I was more excited about the improvements on the video side of things, especially in a time when we see video content more prominently than ever. The video quality of the Sony a7 IV is absolutely excellent. The 4K image, downsampled from 7K, is crisp and incredibly detailed. Combined with the new 10-bit color, you have a beautiful picture yourself. Sony has also made notable improvements to its previous cameras when it comes to their colors, removing the magenta tint that many users didn’t like. This is a camera that made me fall in love with the color grading process because it gives you so much more freedom than the 8-bit images offered by previous cameras. The image quality has held up incredibly well in the wide variety of scenarios I’ve experienced and still puts a smile on my face every time I review my images.

2. Auto Focus

The Sony a7 III already had a pretty solid autofocus system, so it wasn’t an area that necessarily needed so much improvement, but Sony still brought an upgrade and I’m certainly not disappointed. The a7 IV’s autofocus system is one of my favorite things about it. In photo as in video, the development is fast, precise and intelligent. The ability to track eyes and faces in all photo and video modes completely relieves the stress of checking that your subjects are in focus. It’s particularly worth mentioning that Eye AF Tracking is available in S&Q modes, which can’t be said for some of Sony’s much more expensive cinema line cameras, such as the FX6. For sporty creatives, this camera can also track fast-moving subjects with ease. Once tracked, the autofocus sticks very precisely to the chosen subject, even in complicated circumstances. The AF has been flawless on my many trips to motorsport events so far and continues to amaze me every time I head out to shoot.

3. Battery Life

There’s nothing more frustrating for a creator than a camera with poor battery life. Fortunately, this was not the case with the Sony a7 IV. I had some concerns given my experience with the Sony a7 II, which had less than favorable battery life. However, consider the system more efficient with the same battery as the a7 III and you can easily get a solid 3-4 hours out of it, the only exception being when shooting continuously at 4K 60fps where you’ll burn through the entire duration of your battery life. a little faster. This helped create a really positive experience using the a7 IV on the go. It’s always nice not having to constantly monitor your battery levels so you can focus your attention on the creation at hand.

4. Form and manufacturing quality

Given my previous experience with the Sony a7 II, I was definitely excited about the improved form factor of the a7 IV. One of the downsides of the smaller mirrorless cameras has definitely been the less ergonomic grips we’ve seen, especially on the Sony line. Fortunately, each Sony Alpha camera generation has made improvements in this regard, and with the a7 IV I think they’ve hit the sweet spot. The handle is large enough to hold comfortably, even for those with large hands. However, it is also not out of proportion with the camera. This results in a very comfortable user experience and less strain on your wrists, as you no longer have to grip the camera as tightly as previous models. The other updates to the camera shape are the new buttons. Simply put, they feel more “clicky” and require a bit more travel to fully depress. This gives the camera an overall higher quality build and more reassurance to the user when pressing a button.

5. Creative Freedom

The camera works so well that it allows me to focus entirely on creating, rather than worrying about making sure the camera is doing what I need it to. This is more important than any particular specification or upgrade. I can rely on image quality and dynamic range. I can rely on the autofocus to keep my subjects sharp, and I can rely on the battery to last all day or for a full shot. I have found this creative freedom to allow me to produce better art, both in photo and video. This camera has helped me improve my own skills and produce what I envision in my mind, helping me translate it into still or moving images. To me, that’s a sign of a good camera.


Before I get too soft or have to rename this article “A love letter to the Sony a7 IV”, I should mention that for all its strengths, this is not a perfect camera. The camera gets a hot shot at 4K 60 (although I never got any warnings or shutdowns), and it would be better if it didn’t have a 1.5x crop. I wish the screen had a higher resolution and the huge video file sizes almost make me cry. But overall it does 99% of the things I need and want to do. There’s no perfect camera for everyone, but this one certainly comes close enough for me. If it wasn’t already clear, I highly recommend the a7 IV. I hope you will like it as much as I do.

Leave a Comment