10 Personal Branding Examples To Get You Inspired

What is personal branding?

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Having a personal brand is like marketing, just a little more human. We’ve all heard of influencers (and maybe you’re even trying to become one). Part of the art of presenting yourself in the digital age is deciding how to do it, and then translating that idea into cohesive visuals that give off a certain feeling.

So how do you develop a great personal brand? Look at yourself carefully (from the outside). What is your first impression of yourself? Try googling your name and see what kind of information comes up. Is it your marathon time and your community involvement? Write it down because it is surely part of how you present yourself to the world. Maybe your hard work and business successes come through when you do this exercise, and you can use your entrepreneurial image as a starting point.

If you want to go a more visual route, take a look at your social media accounts. How would you describe the aesthetic? Is it casual, artistic, comical? Is it everywhere? All observations are valid because as you get closer to defining your personal brand, you will need to organize the visual aspects of your accounts.

Why is this important?

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If you want to stand out, look at what makes you different. Creating a brand identity for yourself is important because it highlights these differences for your target audience.

Just as you can immediately differentiate between actual brands like Pepsi and Coca Cola, you can differentiate between the distinct styles of two people. It is therefore important to carefully maintain your visual image so that it stands out.

What types of personal marks can exist?

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An article from New York Times has done the commendable job of delineating the 6 main types of personal brands within the “me” economy. Here is a brief overview:

  • Altruists: People who work hard for their community.
  • Careers: Entrepreneurs who inspire.
  • Hipsters: Organized content that gives off a whimsical and refined vibe.
  • Boomerang: Controversial brands that turn a lot of heads.
  • Connectors: Community builders who enjoy sharing what they love most with their audience.
  • Selectives: Highly curated content that never breaks its own rules or goes overboard.

What is a personal brand statement?

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You’ve seen corporate mission statements. Now you need it for yourself. To write a personal brand statement, write a few sentences about what makes you you and also what makes you different.

It’s important to have a statement so you can quickly and accurately convey the core message of the personal brand you’re building. When in doubt, check out other personal branding examples to see how others have created their own, and think about how you can apply similar ideas that are unique to you.

How to Write a Personal Brand Statement

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  • Establish what makes you different. Write down a few key words and try to be brief. You can play around with how to incorporate these key terms into your statement later.
  • Remember who you talk to. What does your audience want to hear? Think about who is on the other side of this message and what will speak to them.
  • Give it personality. Make a statement that will stick with people by infusing the language with your voice and keeping the wording memorable and accurate. Being quippy won’t hurt either.

10 examples of strong personal branding

If you need personal branding examples to follow, check out the social media profiles or online presences of famous influencers or celebrities like:

  1. Oprah
  2. Steve Jobs
  3. Beyonce
  4. Miley Cyrus
  5. Martha Stewart (a great example of a personal branding logo)
  6. Bruno Mars
  7. Tabitha Brown
  8. Bobby Berk
  9. Yayoi Kusama
  10. The Kardashians

Tips for Creating the Best Personal Brand Statement Possible

  • To select: Graphics and loaded words are distracting, so choose a theme and stick to it.
  • Do it yourself : You won’t be able to hold on to content that doesn’t look like you for long, so make your personal brand feel true to you, just aesthetically filtered.

Why is design important for creating a personal brand?

In highly visual spaces like the Internet and social media, design is paramount. You need to grab and hold a viewer’s attention, so consider the following elements of your aesthetic carefully and keep them consistent.

  • Fonts
  • Image Style (for photos and graphics)
  • Color schemes (often less is more)

How to create your personal brand with Picsart

There are many ways to establish your personal brand, and over time you’ll likely need to develop different graphics, from a logo to an entire website, most of which can be done with Picsart. In this brief tutorial, we’ll focus on how to prepare your posts consistently for social platforms.

On the Web

1. Open the web app and under Designing For, choose the social media app and post type you’re designing for.

2. On the editing screen, start adding things like font, shapes, and stickers to your canvas using the corresponding tools in the menu on the left side of the screen. If you don’t know where to start, pick a template and then customize it.

Edit templates as you like, change images, text, colors, etc.

Stickers add a whole new dimension and graphic element to designs, if used tastefully and appropriately.

3. Once you’ve established a posting aesthetic that works for you, stick to it. Use the same design elements or template for all your future posts. You can download your design by clicking Export in the top right corner of the screen.

On mobile

1. Open the mobile app and click the purple plus sign at the bottom of the screen to start a new project.
2. Start with a template or choose Choose Canvas under Designs to choose the right size blank canvas for the social media platform you’re designing for.
3. On the editing screen, start adding or changing things like font, shapes, and stickers using the corresponding tools in the menu at the bottom of the screen.

If you are working with templates, customize any element such as Text, Stickerscolors, shapes, etc.

4. When you’re done branding yourself, stick with that aesthetic. Use the same design elements or template for all your future posts. You can upload your design by clicking the checkmark in the upper right corner of the screen.

Create at the speed of culture

Picsart is a complete ecosystem of free content, powerful tools, and creator inspiration. With one billion downloads and over 150 million monthly active creators, Picsart is the largest creative platform in the world. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, The Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and shiny backgrounds. Unleash your creativity and go gold for premium benefits!

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